Fundamental

Strategy• Analytics • Insights

fundamental. adj.
forming a necessary base or core; of central importance.

We are a consultancy company specialized in brand, market and commercial strategy,  based on analytics and insights, with more than 20 years of experience

WHY FUNDAMENTAL?

Forget about the old customer-supplier relationship.
Here your projects will be personally managed and led by us: the founders.

To work with Fundamental is to have close partners and consultants, who are widely experienced in problem solving, addressing your greatest challenges.

 

WHAT WE DO

We provisionally become part of your business, we connect to understand and share your objectives; we combine innovative market research and data analytics techniques to provide strategy recommendations and fundamental actions that guarantee business growth.

OUR UNIQUE METHODOLOGY

1. UNCOVER

Your fundamental
business question

2. LEVERAGE

All the data and
knowledge
you already have

3. IDENTIFY AND OBTAIN

What is yet
to be understood

4. INTEGRATE AND DIAGNOSE

What needs
to be done

5. CREATE SOLUTIONS

That are actionable and sustainable and that can provide short, mid and long-term results

OUR SOLUTIONS

We help you identify and solve your challenges.
Define WHO, WHAT, WHERE TO PLAY and HOW TO WIN with your current or new products.

I. MARKET STRATEGY AND ANALYSIS

We find spaces and trends with growth potential:

  • Definition and understanding of new categories
  • Market Trends
  • Category sizes, trends and shopping channels
  • Customer segmentation
  • Consumer & Shopper profiling
  • Identification and quantification of “White Spaces"

II. BRAND STRATEGY

We help you build strong brand foundations or solve challenges to unleash growth:

  • Definition of positioning and communication territories
  • Brand Architecture
  • Proofs of concept (POC)
  • Volume forecasting
  • Definition of innovation pipeline toward new products
  • Co-creation, design and prototyping of new product concepts
  • Definition, validation and testing of the minimum viable product (MVP)
  • Customer journey

III. BUSINESS STRATEGY

We help you succeed with your products and services at the point of sale:

  • Identifying In-Store Key Business Drivers
  • Improving presence at the point of sale through Neuroscience
  • Category Management Consultancy
  • Correct definition of cross-media and digital KPIs
  • Price strategy
  • Identification of opportunities in the prospect funnel to loyal user
  • Implementation of neuroscience techniques to in-store or online purchase experience

VISÍTANOS

CONTÁCTANOS